Skype’s Message to Facebook and WhatsApp: Millennial Use Growing
Performance Marketing
Skype is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
It's been a particularly strong week for commercials. But which one was the best?
Ad of the Day: After Skyping for 8 Years, Two Girls With a Special Bond Finally Meet
Brand Marketing
There are lots of reasons why this new Skype ad from Pereira & O'Dell shouldn't work. It's more than three minutes long. It's manipulative in the extreme. And its emotional [...]
Andie MacDowell Finds HBO’s Girls a Little Shocking
Brand Marketing
Specs Who Andie MacDowell Age 55
This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year
Brand Marketing
Specs Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder What Advertising and communications agency
Skype Rolls Out New Rich Media Ad Unit for iPhone
Performance Marketing
Skype is stepping up its mobile advertising game. The Microsoft-owned company is introducing a rich media mobile placement for iPhone today in select markets and plans to bring advertising to [...]