This Digital and Traditional Agency Hybrid Showed Its Might at Cannes This Year

Pereira & O’Dell adds Airbnb to impressive roster

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Specs
Who (l.-r.) Nancy Daum, COO; P.J. Pereira, CCO, co-founder; Jaime Robinson, vp, executive creative director; Andrew O’Dell, CEO, co-founder
What Advertising and communications agency
Where San Francisco offices



Its founders’ roots are in digital, but Pereira & O’Dell has managed to excel in traditional advertising as well. The proof is in “The Beauty Inside” campaign it created for Intel and Toshiba, an episodic social film that swept Cannes, winning three Grand Prix; and the “Stay Together” family portraits it developed for Skype, which also had strong digital components.

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