Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform today called Patrón Cocktail Lab that's aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo.
Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone 6S spot, which features, you guessed it, behind-the-scenes footage. Somehow the BTS spot is even more delightful than you'd assume.
Microsoft is making a habit out of mocking Siri.Apple's personal assistant faces her Windows Phone rival, Cortana, in a new ad from M:United hawking the HTC One M8 smartphone. Cortana also went against the iPhone's voice concierge in a commercial earlier this summer. That spot focused on how Siri was comparatively inept. Now, she is cast as a diva.That probably rings true for anyone who's ever wrestled with that functionality on an iOS device. Cortana, though, is at the disadvantage here of having to explain why she's better and what hardware she occupies. Everyone recognizes an iPhone and Siri—the whole concept stands on the competition's shoulders.At the same time, Apple bashing is a quick and easy way to get millions of YouTube views, as Samsung proved. So, it's not surprising to see Microsoft try a similar strategy. Plus, it's paying Apple back, in a small way, for all the knocks in the old "Get a Mac" campaign.Though it is perhaps telling that this approach frames the battle primarily in terms of miniature faceless robots, instead of humans.Credits below.
We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style.
Microsoft vents its inferiority complex with Apple yet again—by humiliating Siri—in this new spot from Crispin Porter + Bogusky, following a similar ad last month that got more than 5 million views on YouTube.
Amazon has purchased Evi, a British startup that builds voice recognition software similar to Siri, for $26 million, TechCrunch reported, crediting unnamed sources as representatives from Amazon, Evi, and ven