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Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine’s Day

Creativity

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last [...]


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Leave It to a Laxative Brand to Make the Year’s Most Uncomfortable Ad

Creativity

At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and ... oh my God. Are those turds [...]

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This Agency Was Tackling Search Before Google Even Existed

Brand Marketing

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore

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Golf Channel Should Look to Adidas to See How Real Time Is Done

Performance Marketing

In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from [...]

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Joy Turns to Pain When You Flip Over These Clever Suicide-Prevention Ads

Creativity

Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life is great" [...]

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Insurance Ad Promises Coverage for Cars Sliced in Half by Lightsabers

Creativity

Lots of insurance policies promise protection from unexpected mayhem. Only DBS in Singapore claims to cover cars sliced in half by lightsabers. And to advertise that promise, Tribal DDB put [...]