Leave It to a Laxative Brand to Make the Year’s Most Uncomfortable Ad

Welcome to poop prison

At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and … oh my God. Are those turds in prison?

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.