It Sounds Obvious, but to Be Trusted, Brands Must Be Honest
Brand Marketing
After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether [...]
Why One of Advertising’s Iconic Creative Leaders Believes the Agency Model Will Survive
Brand Marketing
When FCB announced last June that it was hiring Susan Credle as global chief creative officer, it marked the end of an era for Leo Burnett as well as a [...]
Whisper Hits 20 Million Monthly Users, Doubling Its Audience in 6 Months
Performance Marketing
Whisper now has 20 million monthly users, which is twice as many as the anonymity-based messaging app claimed in May. What's changed since that last batch of user data?
Coke Tests Whisper’s Advertising Potential in the Most Perfect Way
Performance Marketing
Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether? Coca-Cola doesn't seem to think so, based on [...]
When It Comes to Naming Your Startup, Simple Is Better
Performance Marketing
Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies.
Fraternity Brothers Fight Over Ownership of Fast-Growing Mobile App
Performance Marketing
A story of "betrayal" and "greed"—it's a story as old as apps themselves. And now a fraternity brother is claiming he was robbed of his stake in Yik Yak, a [...]