Second-screen

Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens

CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking at their smartphones and tablets to check out real-time chatter on their social media feeds.

Mobile Will Be Huge at the NewFronts, but Presenters Will Talk About It Differently

AOL will deliver its Digital Content NewFronts presentation on Tuesday evening, and reps for the tech player told Adweek that roughly 50 percent of its two-hour showcase will focus on mobile.

SnappyTV Powers Twitter’s Video Strategy for Everything From March Madness to the President

If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement.

The Super Bowl Is Turning Into Digital Advertising’s Biggest Day

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than simply posting longer versions of an ad online, with marketers investing heavily in full-blown digital campaigns that run during the Big Game.

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.

Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience

Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that second screens will soon get a boost from the big screen.

Twitter, Kantar Expand Global Data Partnership

Twitter and marketing data agency Kantar have expanded their relationship.

Social Marketing Company WayIn Looking for Fresh Cash

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek.

A Play-by-Play From Jaguar’s Super Bowl Social Media Lair

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag.

Twitter’s 2014 Strategy: The Intersection of Video and Data

Twitter is doubling down on its second-screen pitch.