The Super Bowl Is Turning Into Digital Advertising’s Biggest Day
Brand Marketing
As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more [...]
Social-Commerce Channel Coming to QVC.com
Performance Marketing
Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the [...]
Meet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox
Performance Marketing
This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered [...]
It’s Game On for Second Screen
There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers [...]