It's Game On for Second Screen

While CBS secures separate ad deals for Super Bowl live stream, NFL and Verizon intercepts with big smartphone play

There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers of live viewers. So while it’s no surprise CBS is pulling out all the stops for its second-screen app tied to Super Bowl XLVII, anybody with even a toehold in those rights negotiations is milking the opportunity for all it’s worth.

For CBS alone, media buyers estimate the haul will be between $10 million–$12 million for the second screen all by itself—not much compared to the Bowl proper, but a huge bump up from the estimated $2 million that NBC made on its second-screen advertising last year.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in