Twitter’s 2014 Strategy: The Intersection of Video and Data

True second-screen targeting

Twitter is doubling down on its second-screen pitch.

The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video, according to industry sources who met with the social network. Several of these meetings occurred at the Consumer Electronics Show in Las Vegas a few weeks ago.

“Twitter is most bullish on video and data, and the intersection of video and data,” said one agency executive who was briefed on Twitter’s 2014 strategy.

Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in