If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.
Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.
Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the recommendations of others.
Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently