second-screen marketing

TV Stars Get a 228% Boost in Follow Rate When They Live-Tweet

If TV marketers are having a hard time getting their stars to live-tweet, maybe this stat will help: Cast members’ accounts get a 228 percent increase in follow after live-tweeting their shows, per research released today by Twitter. In fact, the San Francisco-based social giant says comedies experience the biggest lift in followers.

Quaker’s Twitter TV Targeting Campaign Gets 16% Engagement Rate

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of a TV spot.

Social-Commerce Channel Coming to QVC.com

Cable shopping channel QVC sees itself as inherently social—in the offline sense—because while watching, consumers can discover products they never thought they wanted but end up buying because of the recommendations of others.

Jim Beam Thinks Twitter’s ‘Amplify TV’ Will Better Ad Copy

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently

Twitter Hikes Promoted Trend for Super Bowl

Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital campfire fo