Why Marketers Should Tap Into the Potential of Bing Ads, the Dark Horse of the Search World
Performance Marketing
With the introduction of the Microsoft Audience Network (MSAN), enhanced AI capabilities and increased partnerships within the last 12 months, Bing Ads is becoming an even more advanced channel that [...]
Yahoo’s Best Ad Growth in Years Comes With Costs
Performance Marketing
Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall.
Google Brings Ads to the Google Play Store
Performance Marketing
Google thinks it has found a new way for app developers to get noticed in the Google Play store, while boosting the tech giant's own revenue in the process. The [...]
A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral
Performance Marketing
Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a [...]
Marketers See Shift in Search From Direct Response to Branding
Performance Marketing
A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness.
Handing Over the Keys to Keyword Targeting
Performance Marketing
Digital buyers are looking for any edge they can get in the ever-evolving world of high-stakes ad bidding. If for instance, they could tell that people viewing winter sports content [...]