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Google thinks it has found a new way for app developers to get noticed in the Google Play store, while boosting the tech giant's own revenue in the process.
The upcoming launch of sponsored search results in the Google Play store is being positioned as a way for 1 billion Android users to discover new apps they may not have come across before.
"We are always looking for new ways to help you get your apps in front of potential new users," the company said in a blog post.