Why Many TV Networks Are Scrapping Pricey Upfront Spectacles
Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that [...]
Premium Publishers Give Private Marketplaces Another Look
Performance Marketing
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and [...]
Cable Upfront Gets Cooking
The major cable concerns are nearing the upfront finish line, with most 70 percent to 80 percent finished with advance commitments for 2012-13. GroupM only started registering budgets on Tuesday [...]
Scripps Goes Big With 2012 Upfront
Scripps Networks Interactive has gained a reputation in recent years for lengthy, early upfront events—last year's breakfast ran into late morning—but this time, the company opted for a much bigger [...]
More Newspapers Hopeful About Paid Content, Thanks to Tablets
Performance Marketing
There finally seems to be some optimism in the newspaper business. Thanks to the consumer's love affair with the iPad, newspapers have discovered that people will pay for content.
Hearst Hopes for Another Hit With ‘HGTV Magazine’
Performance Marketing
Hearst Magazines, with HGTV, announced Monday that the first of two test issues of HGTV Magazine would hit shelves Oct. 4.