Cable Upfront Gets Cooking

The TV ad pie may be smaller than expected, but major cable players can't complain

The major cable concerns are nearing the upfront finish line, with most 70 percent to 80 percent finished with advance commitments for 2012-13. GroupM only started registering budgets on Tuesday (June 12), pushing the time line back a few days, but most should be signed by the unofficial July 4 deadline. It’s a fine take, too. Average dollar volume increase will likely be up about 5 percent from $9.29 billion in 2011 to $9.75 billion.