The major cable concerns are nearing the upfront finish line, with most 70 percent to 80 percent finished with advance commitments for 2012-13. GroupM only started registering budgets on Tuesday (June 12), pushing the time line back a few days, but most should be signed by the unofficial July 4 deadline. It’s a fine take, too. Average dollar volume increase will likely be up about 5 percent from $9.29 billion in 2011 to $9.75 billion.
However, it wouldn’t be the upfront without some drama.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in