More Newspapers Hopeful About Paid Content, Thanks to Tablets

Digital shift could change newspaper revenue model


There finally seems to be some optimism in the newspaper business. Thanks to the consumer's love affair with the iPad, newspapers have discovered that people will pay for content.

"You only have to go back three years; tablets weren't around," Doug Franklin, president of the Cox Media Group, said during a Newspaper Association of America panel in Washington, D.C., April 3. "We're more optimistic because there is a pathway to the digital migration. The tablet brings new audience and new revenue streams."

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