Hearst Hopes for Another Hit With 'HGTV Magazine'
Publisher: don't call it a shelter magazine
Hearst Magazines, with HGTV, announced Monday that the first of two test issues of HGTV Magazine would hit shelves Oct. 4. With departments like Kitchen Chronicles, Mission Makeover, and Real Estate Spy, it will be aimed squarely at homeowners, renovators, and real estate buffs. But don’t call it a shelter magazine.
“We would call it a lifestyle magazine,” Michael Clinton, marketing president and publishing director of Hearst Magazines, said in an interview. "This is not a shelter magazine."
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