Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their own ways, each holding upfront presentations to pitch ad buyers on what advertising to millennial moviegoers can mean for brands.
National CineMedia revealed intriguing partnerships with Shazam and Maker Studios today at its upfront event near Lincoln Square in New York. The moves underscore how the cinema ads network increasingly sees itself as a digital company.
National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced lat
When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo TV ad buyers at the company's first upfront on Wednesday.
There are people like me who didn't sleep for days in the fall of 1978 after seeing John Carpenter's horror classic Halloween. The first few chords of that creepy theme music still makes our neck hair stand on end. We are called the olds, and movie marketers don't give a crap about us because we're not multiplex monkeys anymore.