Vox Media is crashing the NewFronts party.
At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising product Chorus for Advertisers.
Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s first 2014 preseason game on CBS affiliate KPIX last Thursday,
SB Nation's new video series, A Day's Work, has several interesting things going for it: baseball legend Wade Boggs, an insider's look at unique baseball stadiums, and the workers who do odd jobs around the ballparks. It also has a major corporate sponsor in Jeep. In fact, A Day's Work—the first video series produced by Vox Media's in-house creative services arm—was conceived specifically to promote the Jeep Patriot.
Last Sunday, Web traffic took a 15 percent dive from normal patterns during the afternoon and evening as Americans across the country raided supermarkets, premptively loosened belt buckles and trudged to their respective parties to watch Super Bowl XLVII.
As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But it’s not just rambling book reviews and art-world treatises.