Performance Marketing

UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox's New Native Ads

Agency nabs notable content-marketing partners

By Christopher Heine

April 30, 2015

At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising product Chorus for Advertisers. 

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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