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As digital publishing tools evolve, it’s not unusual for websites to see gradual design tweaks and minor facelifts. But for SB Nation, which rolls out an extensive re-launch this morning, this is no facelift. This is full-scale reconstructive surgery.
Owned by Vox Media, the 7-year-old digital sports blogging network, with 322 individual sites, is catching up technologically with its sister property, The Verge, which has built an audience of 7 million unique monthly visitors in its first 11 months.