How I Cut the Cord and Learned to Love OTT
Performance Marketing
Just how many months — no, years — does it take for a logical, clear-headed, money-conscious, well-informed consumer to overcome inertia, cut the cord in his home television habits, and [...]
This Week’s Must-Haves: a Remote That Looks and Acts Like a Smartphone
Brand Marketing
This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!
Roku and Playstation Will Join Apple in Offering Showtime’s Streaming Service
Performance Marketing
While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.
IMM Uses a Data-Driven Approach to Hone Its Creative for Clients
Brand Marketing
Specs Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard What Full-service digital agency Where Boulder, Colo.
Agencies Question Old Conflict Policies as Short-Term Projects Rise
Brand Marketing
Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the [...]
The Future May Belong to Web and Mobile Video, but TV Will Survive
Television is dead! Long live television!