Roku

These Were the Hottest TV Shows and Networks of 2016

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which […]

Roku Wants to Make It Easier for Your Content to Be Spotted, and Monetized

Roku customers streamed 4 billion hours of video and music in the first six months of 2016, according to the company. Compare that with 5.5 billion hours in all of 2015. Additionally, there are over 10 million active Roku accounts using either the physical device or one of the 12 percent of smart TVs currently powered by Roku.

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a new partnership today which will give Viacom access to Roku's audience data and enable the company to deliver targeted advertising to Roku's various audience demos.

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it feels more like 90 years.

This Week’s Must-Haves: a Remote That Looks and Acts Like a Smartphone

This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!

Roku and Playstation Will Join Apple in Offering Showtime’s Streaming Service

While Apple was the exclusive launch partner for HBO Now, it is going to have to share Showtime's new stand-alone streaming service when it debuts in early July.  

IMM Uses a Data-Driven Approach to Hone Its Creative for Clients

Specs Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard What Full-service digital agency Where Boulder, Colo.

Agencies Question Old Conflict Policies as Short-Term Projects Rise

Increasingly, clients are hiring independent agencies on a project basis—with no annual retainer, smaller fees and offers of work that last for as little as a month—almost all with the caveat that they not engage with competing brands, sometimes even long after a project is completed.

The Future May Belong to Web and Mobile Video, but TV Will Survive

Television is dead! Long live television!

Roku’s New Video Ad Network Will Target Highly Specific Audiences

Roku is poised to launch a video advertising network, according to The Wall Street Journal today.