Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a new partnership today which will give Viacom access to Roku's audience data and enable the company to deliver targeted advertising to Roku's various audience demos.