Roger Goodell

Adweek’s Power List 2016: The Top 100 Leaders in Marketing, Media and Tech

To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz. 

In New Thursday Night Football Deal, CBS Will Share Games With NBC

After sharing the slate of Thursday night NFL games with the nascent NFL Network for the last two seasons, CBS is now forced to share the lucrative franchise with one of its broadcast rivals: NBC.As the NFL takes over the Bay Area this week for Super Bowl 50, the league has reached a new two-year deal for its Thursday Night Football package, adding NBC to the mix.

How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?

To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the second-screen experience that fans enjoy at home.

The 100 Most Influential Leaders in Marketing, Media and Tech


The NFL Will Run a Subtle but Chilling Super Bowl Ad About Domestic Violence

Domestic violence is not the kind of theme you'd expect among the beer, babes and laughs of Super Bowl advertising.

The NFL Names Dawn Hudson as Its New CMO

The National Football League, beleaguered by negative publicity in recent weeks, today announced that former PepsiCo CEO Dawn Hudson is its new chief marketing officer. 

Cover Girl Ad Gets Photoshopped Into a Strong NFL Protest Meme

The National Football League's problems of the last week are well known.

After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women

If the National Football League addresses the Ray Rice scandal as merely a public relations problem, most

NFL Sunday Ticket Is Linchpin of AT&T, DirecTV Deal

DirecTV's rights to NFL Sunday Ticket—a football package that gives subscribers access to every NFL game that plays on Sunday—is so important that it is a key clause in the deal with AT&T.

With NFL Win, CBS Lands an Even Bigger Bang

In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.