Make Your Brand Social Statements Actually Drive Change and Results
Performance Marketing
As marketers, we must look at corporate social responsibility programs as more than blanket statements about an ideal world and big cash donations to associations related to a given cause, [...]
People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes
Creativity
Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the [...]
Diet Racism: The Official Drink of Brands That Just Don’t Get It
Creativity
The official drink of the Washington Redskins … and Dave & Buster's? College Humor created this fake ad a little while back for Diet Racism—the drink that has all the [...]
Well-Crafted PSA Shows How Subtle Racism Makes People ‘Feel Like Crap’
Creativity
Racism doesn't just manifest in overt statements and gestures. It can also take shape in more subtle ways—and still have devastating effects.
The Redskins Have Been Stripped of Their Trademarks [Updated]
Brand Marketing
Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped [...]
Germans Fight Neo-Nazis by Liking Their Facebook Page and Flooding It With Love
Creativity
Sadly, there's still a Nazi presence in Germany. Recently, an organization named Laut Gegen Nazis, or Loud Against Nazis, decided to combat the hate with lots of love—or rather, lots [...]