Twitter, ESPN to Stream Bowl Game Replays via Tweets
Performance Marketing
Twitter may or may not be a media company, but it’s sure making moves in that direction, positioning itself as a de facto media distributor.
Obama’s Twitter Bid on Election Eve
Performance Marketing
Who wins tomorrow seems to be anyone’s guess, as predictions are all over the electoral map.
Twitter Rolls Out Promoted Tweets Surveys
Performance Marketing
Twitter wants Promoted Tweet advertisers to better understand the impact of their spend on the bids-based marketing platform, so it developed a product designed to measure recall, purchase intent, brand [...]