Fast Chat: Foursquare's Dennis Crowley

Startup CEO talks about new paid ads

Four months after Foursquare launched its paid ads product—which combines mobile, search and social elements—the company is heading into the holidays with the system still in beta. Only 20-odd major retailers and a few mom-and-pop shops are testing the platform. Given Foursquare's retailer focus, not having the feature in place for the biggest shopping of the year could be seen as a missed opportunity.

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