Twitter Rolls Out Promoted Tweets Surveys

Measurement product focuses on purchase intent

Twitter wants Promoted Tweet advertisers to better understand the impact of their spend on the bids-based marketing platform, so it developed a product designed to measure recall, purchase intent, brand favorability and other traditional marketing metrics. It has been in beta for a few weeks and includes five major brands across industry sectors, the San Francisco tech firm said today. 

@Chris_Heine Christopher Heine is a New York-based editor and writer.