Programmatic Advertising Is Running Amok
Performance Marketing
Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal favorite happened when I was on Amazon purchasing a [...]
In A World of Fake News, Marketers Search for Brand Safe Websites
“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The [...]
Which Path? A Better CX for Digital Ads
Performance Marketing
This past week, there were two research findings that — taken side by side — may show tension in delivering a better people experience for digital ads in programmatic environments.
How the Ad-Driven Business Model Derailed Medium & Why Publishers Need to Think Beyond Programmatic
Despite sleek publishing software and a high profile founder, the hybrid publisher and platform, Medium, is in the same boat that many established publishers have been in for more than [...]
Ev Williams Thinks Digital Advertising Is Broken. Here’s Why He’s Wrong.
Last week Medium founder Ev Williams created a stir in the media world after laying off a third of the publishing platform’s staff. He placed much of the blame for [...]
Infographic: How Programmatic Is Getting a Major Boost This Holiday Season
Brand Marketing
If it seems like the deluge of online holiday advertising is starting earlier every year, you're not just imagining things: According to new data from ad tech company Index Exchange, [...]
Programmatic Ad-Buying Is Now Available for Social Influencers
Performance Marketing
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
What Trump’s Triumph Tells Us About Marketers’ Needs & Publishers’ Opportunities
I promise you that the following three seemingly disconnected observations are related to each other and relevant to publishing. Bear with me, please: Donald Trump’s campaign provides a valuable lesson [...]
What Chatbots Are Teaching Us About the Future of Marketing
Performance Marketing
Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.
Future of Media: Same Goals, New Tech
When we hosted FUSE: The Convergence of Technology & Media a few weeks ago and I soaked in the latest innovations in artificial intelligence, augmented reality, and mobile content, I [...]