In A World of Fake News, Marketers Search for Brand Safe Websites

“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The CMO of the world’s largest advertiser calling the problem, “crappy advertising accompanied by even crappier viewing experiences.” P&G’s Marc Pritchard clearly threw the gauntlet down for digital advertising platforms.