Rich Sutton is chief revenue officer of Trusted Media Brands, Inc., a visionary, brand-driven multiplatform media company, home to iconic brands including Taste of Home, the world’s largest circulation food media brand, Reader’s Digest and The Family Handyman, America’s leading source for DIY, among others.
In A World of Fake News, Marketers Search for Brand Safe Websites
“May you live in interesting times,” goes the Chinese proverb. Some would say Chinese curse. These are incredibly interesting times in digital advertising. Ad fraud. #fakenews. Lack of transparency. The [...]