24 Hours in Advertising: Thursday, May 21, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Papa John’s Will Try to Take 1 Million Pizza Orders During the Super Bowl Game
Brand Marketing
Pizza and football go hand in hand, so it's no surprise that the Super Bowl has become the ultimate event for pizza brands looking to reach hungry sports fans. But [...]
Wonderful Pizza Hut Ad Shows People Being Totally Disgusted by Its New Pizza
Creativity
There's a brave niche approach in advertising where you show your audience just how much people despise your product. Laphroaig scotch has been doing this for while, turning its polarizing [...]
As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention
Performance Marketing
Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six [...]
Three Founders of Goodness Mfg. Are Heading to Deutsch L.A.
Brand Marketing
Three co-founders of Goodness Mfg. are taking senior supporting roles at Deutsch L.A. Paul Keister, who was chief creative officer at Goodness, and fellow executive creative directors Bob Cianfrone and [...]
Now That Cuba Is Fair Game, People Really Don’t Want McDonald’s and Starbucks to Ruin It
Brand Marketing
President Barack Obama today announced the United States has restored relations with Cuba, a major policy change after 50 years of immering hostility.