Infographic: As Social Platforms Grow Older, So Do Their Users
Performance Marketing
By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media [...]
Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business
Performance Marketing
Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head [...]
3 Fresh Approaches to Social Media
Performance Marketing
I was prepping for a webinar on marketing when one question caught my eye: “What are some new marketing trends that leverage social media platforms?” I did a little deeper [...]
This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push
Performance Marketing
A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few [...]
How Pinterest Got the Full Attention of Ad Agency Execs
Performance Marketing
Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice.
Is Your Media Agency Operating at the Speed of Culture?
Brand Marketing
We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is [...]