Two years after it acquired the millennial-focused digital video network Maker Studios, Disney is folding the company into its media arm and moving the head of the studio to a new position.
With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host of development programs such as Maker Studios' Spark initiative, which is funding some 30 different creator projects.
PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award.
YouTube Red launched last October, but the paid version of the popular video platform is getting its close-up today, debuting its first four original shows.
With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire off goofy videos and silly stunts is, as one might imagine, not short of confidence.
The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called Revelmode. Just like Howard Stern did 12 years ago when he left terrestrial radio for his own satellite network, Kjellberg becomes the first YouTube star to get his own network.
Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent.
YouTube unveiled its long-awaited subscription service today at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live one week from today, Oct. 28, across mobile phones, tablets, desktops and connected TVs. Here's what you need to know about the new service:
One of YouTube's biggest stars responded to criticism about how much money he reportedly earned last year from his gaming videos.
ESPN The Magazine is dropping an "eSports" issue this week with Seattle Seahawks star Marshawn Lynch gracing its cover. In a feature story, Lynch, who is notoriously uncooperative with the media, gives an exclusive account of his role in Activision's Call of Duty: Black Ops III.