How Multichannel Networks Are Grooming the Next Generation of Video Stars

Plus, 5 influencers you should know about

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With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host of development programs such as Maker Studios' Spark initiative, which is funding some 30 different creator projects. The bonus in doing so, say buyers, is having greater control over emerging brands.

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