Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart

During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more.

Christopher Guest Channels Best in Show for Brilliantly Bizarre PetSmart Ads

If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you.The brand, with agency GSD&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the slogan "Partners in Pethood." The results are, unsurprisingly, great. 

Global Media Agency of the Year: How OMD Became the One to Beat in 2014

Mainardo de Nardis remembers the day in 2009 when he first showed up in his new boss's office.

Your Dog May Soon Get Outfitted With Wearables

Will your dog or cat someday sport Web-connected wearables? That's what PetSmart's senior manager of integrated media Jessica Hearl is out to learn at CES.

34 Places Where You Can Start Using Your iPhone to Buy Stuff

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

PetSmart Searching for a New Creative Agency

PetSmart's reviewing its agency roster again.This time, the country's largest specialty pet retailer sent out a request for proposals for its creative business with responses due this week, according to sources. PetSmart spends about $90 million annually on measured media. Mercer Island Group is running the search.  

OMD Wins PetSmart Media Business

OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media.PetSmart spends around $90 million a year on measured media.

PetSmart Seeks a New Agency for Media

PetSmart is looking for a new agency to plan and buy media, following the Chapter 11 bankruptcy filing by incumbent KSL Media last month, sources said.The country’s largest specialty pet retailer awarded its business to independent KSL in January 2012.

Consumers Visit Retailers, Then Go Online for Cheaper Sources

Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).