Christopher Guest Returns With More Hilarious Best in Show Spoofs for PetSmart
Creativity
During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more.
PetSmart Searching for a New Creative Agency
Brand Marketing
PetSmart's reviewing its agency roster again. This time, the country's largest specialty pet retailer sent out a request for proposals for its creative business with responses due this week, according [...]
OMD Wins PetSmart Media Business
Brand Marketing
OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on [...]
PetSmart Seeks a New Agency for Media
Brand Marketing
PetSmart is looking for a new agency to plan and buy media, following the Chapter 11 bankruptcy filing by incumbent KSL Media last month, sources said. The country’s largest specialty [...]
Consumers Visit Retailers, Then Go Online for Cheaper Sources
Brand Marketing
Target and Best Buy have been fighting back against showrooming, where people check out the goods in brick-and-mortar stores with the express intent of finding them cheaper online (hello, Amazon).