During the Oscars, PetSmart and Christopher Guest launched a pretty excellent campaign themed around Best in Show. Now, they're back with more.
If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GSD&M, hired the writer, actor and filmmaker to direct a set of commercials in his signature mockumentary style, under the slogan "Partners in Pethood." The results are, unsurprisingly, great.
Will your dog or cat someday sport Web-connected wearables? That's what PetSmart's senior manager of integrated media Jessica Hearl is out to learn at CES.
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.
PetSmart's reviewing its agency roster again. This time, the country's largest specialty pet retailer sent out a request for proposals for its creative business with responses due this week, according to sources. PetSmart spends about $90 million annually on measured media. Mercer Island Group is running the search.
OMD Chicago won media planning and buying for PetSmart after a review following the bankruptcy of the marketer’s previous agency, KSL Media. PetSmart spends around $90 million a year on measured media.
PetSmart is looking for a new agency to plan and buy media, following the Chapter 11 bankruptcy filing by incumbent KSL Media last month, sources said. The country’s largest specialty pet retailer awarded its business to independent KSL in January 2012.