Panera Bread

It Sounds Obvious, but to Be Trusted, Brands Must Be Honest

After the nastiest, most mean-spirited presidential campaign in modern history resulted in a new presidency that will be markedly different from the last eight years, many questions remain about whether the divided country can overcome its deep lack of trust in our government, the media, and many institutions.

How Arby’s Turned Its Brand Around After Years With an Identity Crisis

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for him.

Papa John’s Highlights Better Ingredients in New Campaign

Papa John's is rolling out its first 60-second TV commercial, using the extended messaging time to drive home its long-held commitment to better ingredients. Missing are the usual jocks like Peyton Manning standing alongside founder John Schnatter.

Ad of the Day: Panera Gets Into Lifestyle Branding With Manifesto About Healthy Living

New ads for Panera Bread lean into the food-as-lifestyle trend—and in that sense, play in the space of Chipotle and, to a lesser extent, Chobani.

With Turn-by-Turn Directions, Google’s Waze App Wants to Win Mobile Advertising

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in the lucrative—and competitive—market of location-based mobile advertising.

Another Casual Restaurant Needs Creative Help. This Time It’s Golden Corral

The search for new agencies among casual dining restaurants is continuing.

Panera Finds a New Lead Creative Agency

Anomaly has entered the casual restaurant space.

Panera Bread Searches Again for a Creative Shop

Panera Bread's next lead creative agency will be its third in two years.The company has split with incumbent Cramer-Krasselt and is in the midst of an agency search that's expected to be completed in late July or early August.

The True, Steamy Story of the Egg McMuffin

In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that would solve a problem that had confounded Kroc for years: McDonald’s did no breakfast business.

Adweek’s Top 10 Commercials of the Week