Anonymous Donor Buys Thank-You Billboard for Batkid
Creativity
Just in case you thought the San Francisco Batkid story couldn't get any cuter, a mysterious billboard near the Bay Bridge is thanking the miniature hero, better known as 5-year-old [...]
Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald’s
Creativity
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk [...]
Outdoor Life
Performance Marketing
Summertime—when the mercury spikes, and with it, Google searches for grilling and pitcher-drink recipes. Outdoor cooking searches double from April to May, and stay elevated through the end of August. [...]
Agency CEO Hires Laid-Off Borders Workers to Sell His Book
Creativity
Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of [...]
San Francisco Wants Advertisers to Stop Cleaning the City
Creativity
"Reverse graffiti," a trick used to draw art or advertising into filthy city surfaces, is a trend we've been watching for a few years now.
TNT Makes a Scene in NYC Windows to Promote New Seasons
Creativity
Attention, wannabe detectives, Manhattan pedestrians and/or Rizzoli & Isles fans: Cable channel TNT has a crime for you to solve. To promote the popular show's second season, a new street-level display [...]