Agency CEO Hires Laid-Off Borders Workers to Sell His Book

Stunt makes example of failed chain

Well played, sir. To promote his book about the evolution of successful businesses, Aaron Shapiro has hired booksellers laid off from Borders, which he cites as a perfect example of a corporation that failed to adapt. Shapiro is CEO of digital agency HUGE and author of Users Not Customers, a business book focused on how industries must transition intelligently to the digital marketplace.

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