A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for content creators who want to capitalize on this holiday season.
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.
WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans.
George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform
Those in the online publishing game constantly compete for the chance to put content in front of Internet users, and a new partnership between CBS Interactive and the content discovery platform nRelate may raise the stakes.
There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to publishers than direct traffic or traffic from search.