Outbrain Adds $35M in Latest Fundraising

Viral content maker brings total raised to $100 million

Outbrain just picked up $35 million to keep churning out its signature viral advertising links.

The company, known for sponsoring the links that appear on websites like ESPN, Slate and other big media properties online, announced its latest fundraising round today, bringing its total venture capital haul to almost $100 million since its founding in 2006.

“This investment comes at a pivotal moment in Outbrain’s evolution,” CEO Yaron Galai said in a statement today.

HarbourVest led the funding round that included Carmel, Index and Gemini Israel ventures, as well as GlenRock Israel, Rhodium and Lightspeed Venture Partners.

The New York-based company said it is aggressively expanding, and recently hired a chief financial officer Jeff Davison.