To assemble Adweek's second annual Power List, we considered the profiles and results of global corporate titans, taking into account such criteria as company value, revenue and revenue growth, market performance, consumer reach and affinity, their standing among rivals, the number of employees overseen, key acquisitions and partnerships, industry accolades and media buzz.
There's never a good time for a beauty site to publicly mix up two of Hollywood's top black celebrities, but last night's Oscars was an especially poor moment.Amid an evening largely defined by frequent racial-inequality discussion, both on stage and online, a site called Total Beauty tweeted an image of Whoopi Goldberg with the caption, "We had no idea Oprah was tatted, and we love it." "@KennyCoble: This tweet is going to live forever, @TotalBeauty. #OscarsSoWhite pic.twitter.com/y2eSdii6w1" wow — Kiki Fox (@iamlegend924) February 29, 2016Promptly mocked and parodied for the flub, the site deleted its tweet (along with a later post that confused Good Morning America's Lara Spencer for Brazilian singer Claudia Leitte) and posted an apology:
Oprah's loss is Weight Watchers' gain. When the media maven and partial owner of the weight-loss company tweeted about her recent 26-pound weight loss while participating in the program (and eating bread, no less), investors ate it up, resulting in a 23 percent spike in the company's stock in one day.
If there was moment at the 2015 Oscars that turned more heads than host Neil Patrick Harris in his underwear, it was how Lego turned an Academy snub into the marketing moment of the year.
Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events:
Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit.
NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49.