Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity
Performance Marketing
Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that.
9 Sneaky Marketing Tricks We Fall for Every Time We Shop
Creativity
We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us. That's why [...]
JCPenney Returns to Sales Strategy Online, but Struggles Persist
Brand Marketing
One month after JCPenney fired top exec Ron Johnson and brought Mike Ullman back as CEO, the retailer reportedly says it expects year-over-year Q1 revenues to be down 16 percent [...]
Google Looks to Push Mobile In-Store Shopping, Tablet-First Design
Performance Marketing
As Google’s svp of ads and commerce, Sridhar Ramaswamy oversees the engineering behind products like Google Shopping’s Product Listing Ads, AdWords’ transition to Enhanced Campaigns and even the test of [...]
Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers
Performance Marketing
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.
Amazon, Advertising’s Sleeping Giant, to Awaken in 2013
Performance Marketing
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and [...]