How Bravo Is Helping Fans Dress Like the Stars of Girlfriends' Guide to Divorce

An online shopping hub for comedy's 2nd season

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Call it the girlfriends' guide to style. With a second-screen experience called The Loobook, Bravo is helping fans of its sophmore series Girlfriends' Guide to Divorce dress just like the stars of the show.

The Lookbook, launching today ahead of tonight's season 2 premiere, is a digital and social hub offering the same outfits worn by star Lisa Edelstein and the show's cast. Ulta Beauty has signed on as the exclusive beauty partner, in what is the retailer's first multiplatform brand campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in