Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]
Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005.The review comes roughly 10 months after the Mooresville, N.C., chain promoted former vp of advertising Marci Grebstein to the role of chief marketing officer reporting to chief customer officer Michael A. Jones.
Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]
Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD.
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.
Specs Who Julie Fleischer Current gig Managing director, OMD Chicago Previous gig Senior director of data, content and media at Kraft Age 49
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.