OMD

Our First Arc Awards Winners Represent the Best in Branded Storytelling

Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons […]

5 Internet of Things Products Marketers Should Keep an Eye on This Year

 

Lowe’s Launches Media Agency Review After More Than 10 Years With OMD

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005.The review comes roughly 10 months after the Mooresville, N.C., chain promoted former vp of advertising Marci Grebstein to the role of chief marketing officer reporting to chief customer officer Michael A. Jones.

OMD’s Digital Head Wants to Foster Cooperation Between Media and Creative Partners

Specs Current gig OMD, chief digital and innovation officer Previous gig Meredith Xcelerated Marketing, chief innovation officer, general manager

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Chobani Says ‘Creativity and Modern Thinking’ Gave Horizon an Edge in Media Review

Chobani has chosen independent shop Horizon as its media agency of record after a competitive review. This news ends a nearly five-year relationship between the yogurt giant and Omnicom's OMD.

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

MediaCom Wins BRP, the Manufacturer of Ski-Doo Snowmobiles

MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products.The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.

OMD’s Julie Fleischer Brings a Pragmatic Approach to the Agency World

Specs Who Julie Fleischer Current gig Managing director, OMD Chicago Previous gig Senior director of data, content and media at Kraft Age 49

Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?

The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn't be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.