Lowe's Launches Media Agency Review After More Than 10 Years With OMD

Chain spent over $300 million on media last year

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005.

The review comes roughly 10 months after the Mooresville, N.C., chain promoted former vp of advertising Marci Grebstein to the role of chief marketing officer reporting to chief customer officer Michael A. Jones.

"As part of the normal course of business, we regularly review the agencies and vendors that support our company to evaluate our objectives against performance and ensure we remain strategically aligned," a company spokesperson told Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in