When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely on Facebook.
Move over, Coca-Cola. A different beverage is staking a claim to happiness. And this one's 80 proof! Anomaly has updated Johnnie Walker's iconic "Keep Walking" campaign with a new attitude and a tweaked tagline: "Joy Will Take You Further. Keep Walking." This is the New York agency's first effort for the Diageo-owned Scotch whisky brand since taking over as lead agency from 15-year incumbent BBH last December. As such, comparisons, though perhaps unfair, are unavoidable.
OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed. Though of course, this being OK Go, it's far from typical.
Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us.
Does the three-minute "Perspective" film that kicked off Apple's product event on Tuesday borrow ideas from a popular music video by OK Go?
While always interesting to watch, intricate Rube Goldberg devices in ads rarely seem connected to the products they're supposedly selling. But this is quite the exception.
CANNES, France—OK Go, the band that makes cool stuff with brands, is looking for a partner. Having worked with Chevrolet, Google, Samsung, State Farm and others on their inventive and incredibly popular music videos, the band would love to link up with a single brand partner for a series of adventures connected to its upcoming record, frontman Damian Kulash says.
You may have noticed OK Go briefly appeared in one of the Chevy commercials during the Super Bowl, and then showed up in an extended trailer for their new video right after the game.
Oh, hi there, spandex-clad crotches. There sure are an awful lot of you staring at me from my computer screen. You'd like to crouch down for a slightly more intimate conversation? Sure, why not. This band that's playing right now is pretty good, but to be honest, you're a little distracting.