Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work
Performance Marketing
Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better [...]
Reuters, NewsCred Launch New Entertainment Package
Brand Marketing
If you’re a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business.
NewsCred Helps Brands Become Publishers
Performance Marketing
With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web.