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Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.
"Data is key to B2B marketers, and this allows us to provide them with data that no one else can," said Joe Coleman, CEO of New York-based Contently.
Docalytics, a startup based in St. Paul, Minn., essentially lets marketers see past downloaded content as it pertains to case studies, white papers, PDFs, e-books and even sales decks.