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If you’re a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business.
The media company and the content licensing and syndication firm have partnered to launch Red Carpet Ready, a package of special coverage, created by Reuters and hosted by NewsCred, that includes exclusive editorial content around shows like the Oscars, the Grammys and the Golden Globes.
Reuters' regular entertainment reporters will continue to cover those shows and events like the SAG awards and Bafta for subscribers to its entertainment coverage.
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