Maker Studios Announces 4 New ‘Forward-Thinking’ Shows at Intimate NewFronts Event
Performance Marketing
Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for [...]
Digitas Brings Native Ads to HuffPo
Performance Marketing
Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post.
Yahoo’s Burning Love Ignites Viewers, Making Brands All Hot
Performance Marketing
In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because [...]
Highlights From Adweek’s NexTech @DCNF
Performance Marketing
Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star [...]
The Problem With the Digital Upfront
Performance Marketing
Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow.