newfront

Maker Studios Announces 4 New ‘Forward-Thinking’ Shows at Intimate NewFronts Event

Maker Studios kicked off the second day of the 2016 NewFronts Tuesday morning, but unlike most of the other digital players in the space, it eschewed a splashy presentation for what it called "an intimate approach to the event."

8 Intriguing Stats About the Current State of Digital Video

A group of tech vendors gathered today at the Interactive Advertising Bureau's Digital Content NewFronts luncheon to share recent insights, and there were several revelations about digital video.

Discovery Digital Networks Woos Millennials With YouTube Stars and VR

With YouTube stars and addictive livestreams, Discovery Digital Networks is focused on keeping millennials glued to its content.

UPDATED: DigitasLBi Inks Production Deal With Vice and Reels in Vox’s New Native Ads

At its Digital Content NewFronts presentation Thursday, DigitasLBi announced a production partnership with Vice and unveiled a deal with Vox Media that gives it first rights to Vox's native advertising product Chorus for Advertisers. 

AOL’s Armstrong Reflects on NewFront Season

AOL's exhibited revenue growth along with a solid upticks for its display ad business during its Q1 earnings call this morning.

Digitas Brings Native Ads to HuffPo

Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post.

Yahoo’s Burning Love Ignites Viewers, Making Brands All Hot

In the Web video world, there’s constant debate over whether the industry will ever see a true breakout “hit”—or whether it really needs one. Well, the debate is over because the big hit already happened right under the industry’s nose, and it wasn’t on YouTube or Hulu.

Highlights From Adweek’s NexTech @DCNF

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star in Sesame Street episodes. Video startups battled for free Adweek ad space. Hearst Magazines president David Carey talked about his fear of speedboats.

The Problem With the Digital Upfront

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow.